New media has given us so many choices to obtain information. New media has changed the way of getting information in our daily lives. It is indeed more convenient and fast to access. Facebook, Twitters, YouTube, Newspaper applications for the smartphones are the main forms of new media which has mostly used in terms of distributing and retrieving information. However, The next new thing for new media in my idea would be putting digital signage in the form of displaying information in the subway carts.
According to MTA, in 2015 average weekday subway ridership was 5.7 million people. This is the highest number since 1948. On the subway carts, there are information on various things such as advertisements, subway rules and regulations, etc. But none of them are in the digital way. Since most of us prefer obtaining information digitally, it would be a great idea to imply digital signage in the subway carts too. It is a fact that human beings have more tendencies to remember things that are visible to them so why not making the pamphlets on the subway carts digital. It would be more eye catchy and may help the advertising companies and the software developing companies to explore more in their business. It is a win win situation for everyone.
